Abigail Marks: Deploying Transmedia Branded Entertainment - MIPBlog
Global transmedia & the everyday: LEGO case study | Seth Giddings's ePortfolio
How Transmedia Made LEGO the Most Powerful Brand in the World | Animation World Network
How Transmedia Made LEGO the Most Powerful Brand in the World | Animation World Network
LEGO Studies: Examining the Building Blocks of a Transmedial Phenomeno
LEGO - Transmedia by Tara Prosser on Prezi Next
LEGO Friends Petition: Parents, Women And Girls Ask Toy Companies To Stop Gender-Based Marketing | Lego friends, Lego, Toys for girls
Un recorrido por el universo de las narrativas transmedia - Educ.ar
The Lego Movies: The Building Blocks of Transbranding – Transmedia Blueprint
Qué es la narrativa transmedia y cómo utilizarla en tu estrategia de contenidos
Back to the Shire: Lego Dimensions and Intertextual Transmedia Play
PDF) 8. "Everything is Awesome:" Spreadability and The LEGO Movie | Joyce Goggin - Academia.edu
La narrativa transmedia en LEGO | Distopía
The Lego Movies: The Building Blocks of Transbranding – Transmedia Blueprint
La narrativa transmedia en la publicidad: el caso de “LEGO” | Ámbitos. Revista Internacional de Comunicación
Feliz día del Orgullo Friki… y Transmedia | Innovación Audiovisual
What Makes LEGO LEGO?: An Interview with Jonathan Rey Lee (Part Two) — Pop Junctions
Lego Group & Transmedia by Max Ege
Communicating your brand effectively: The power of storytelling marketing - EOS Mktg&Communication
Lego: When video games bridge between play and cinema « G|A|M|E
How Transmedia Made LEGO the Most Powerful Brand in the World | Animation World Network
The Lego Movies: The Building Blocks of Transbranding – Transmedia Blueprint
How Transmedia Made LEGO the Most Powerful Brand in the World | Animation World Network
The Lego Movies: The Building Blocks of Transbranding – Transmedia Blueprint
Cultural Studies of LEGO: More Than Just Bricks | SpringerLink
Story Toys: Transmedia Play in LEGO Star Wars | SpringerLink
